When most people think of deep linking, they picture e-commerce apps, links that open directly to product pages, discounts, or checkout screens.
But deep linking isn’t just for retail giants or flash sales.
In 2025, deep linking has become a core growth and engagement strategy for every kind of mobile app, from fintech and education to healthcare, SaaS, media, and beyond.
It’s the invisible bridge that connects users to exactly where they need to be inside your app, instantly, without friction. And when done right, it transforms the user experience, drives retention, and powers smarter marketing.
Let’s explore how deep linking is being used beyond shopping apps, and how tools like AppLink by AppsOnAir make it easier for every team to implement.
1. Fintech Apps - Seamless Onboarding and Personalized Re-Engagement
Finance apps depend on trust, precision, and quick user actions. Deep links make this possible by ensuring users land exactly where they should, whether it’s completing KYC, linking a bank account, or tracking investments.
Use Cases:
- Account Activation: Send deep links in onboarding emails that take users straight to the KYC or document upload screen.
- Investment Notifications: Notify users about new plans or schemes, and a tap opens directly to that investment option.
- Re-engagement Campaigns: Push notifications can bring inactive users back to their dashboard or a “last viewed transaction.”
Why It Works:
In fintech, trust and convenience go hand in hand. Deep links reduce unnecessary navigation and friction, making users complete tasks faster, a major driver for conversion and retention.
2. Healthcare Apps - Faster Access and Better Continuity of Care
Healthcare apps thrive on timing and accuracy. When patients, doctors, or support staff need to act quickly, deep links provide direct access to critical sections like prescriptions, reports, or appointment bookings.
Use Cases:
- Appointment reminders with links that open directly to booking or rescheduling.
- Push notifications for lab results, users click and view results immediately.
- Doctor–patient communication portals that open the exact chat or report thread.
Why It Works:
In healthcare, seconds matter. Deep linking eliminates confusion and missed steps, ensuring smoother patient experiences and better care coordination.
3. EdTech Apps, Guiding Users to Learning Paths That Convert
In educational apps, engagement is everything. Learners drop off easily if they can’t find the right content quickly. Deep linking brings them back to exactly where they left off.
Use Cases:
- Email or notification links that take learners straight to their ongoing course module.
- Referral programs for new students that open the course enrollment screen with referral benefits applied.
- Promotional campaigns linking to limited-time webinars or live sessions.
Why It Works:
Deep links keep learners on track, improve completion rates, and help educators market specific content without losing users in navigation.
4. SaaS and B2B Apps - Driving Collaboration and Retention
For productivity or business tools, context is king. When a team member shares a task, dashboard, or report, deep links ensure everyone lands on the same page instantly.
Use Cases:
- Shareable links to dashboards, analytics views, or specific tasks in project management tools.
- Email alerts that open directly to a comment thread or approval screen.
- Marketing campaigns that guide users straight into an in-app upgrade or trial flow.
Why It Works:
Every click saved improves workflow efficiency. In business apps, deep linking cuts through clutter, and with AppLink by AppsOnAir, these links stay branded, secure, and measurable across platforms.
5. Media & Entertainment Apps - From Discovery to Instant Engagement
For content apps, music, video, news, and podcasts - user attention is fleeting. Deep linking transforms discovery into immediate engagement.
Use Cases:
- Push notifications that open directly to a trending video, playlist, or article.
- Shared content links that open inside the app instead of a browser.
- Campaigns that drive users to exclusive or early-access content.
Why It Works:
Deep linking removes every barrier between curiosity and consumption. It turns external discovery (social, web, or email) into in-app engagement, the key metric for content retention and monetization.
6. Travel & Hospitality Apps - Personalized Experiences That Convert
Travel apps rely on timing and context. Deep links help users navigate offers, itineraries, and updates without manually searching.
Use Cases:
- Personalized email links that open directly to a user’s itinerary or booking details.
- Limited-time offer notifications that go straight to the flight or hotel deal page.
- Loyalty program links that open to the user’s points summary or redemption page.
Why It Works:
When users are in motion, every click counts. Deep links remove confusion and keep engagement high, crucial in the travel industry where decisions are time-sensitive.
7. Social & Community Apps - Bringing People Back to the Conversation
In social or communication apps, engagement drops fast if users can’t quickly re-enter their active threads. Deep links solve that by connecting users directly to relevant discussions or interactions.
Use Cases:
- Notification links that open directly to replies, comments, or messages.
- Campaigns that bring users back to a trending post or challenge.
- Referral links that bring new users to a specific community group or event.
Why It Works:
Deep links eliminate “context loss”, the reason many users drop off between a push notification and an in-app experience.
How AppsOnAir’s AppLink Makes Deep Linking Effortless
While the concept of deep linking isn’t new, implementing it effectively across platforms and campaigns is where most teams struggle.
That’s where AppLink by AppsOnAir simplifies the process:
- Branded Deep Links: Create links under your custom domain for consistent brand trust.
- Deferred Deep Linking: Even if the app isn’t installed, users are guided post-install to the right screen.
- Unlimited Redirections: No MAU limits — perfect for growing apps with frequent campaigns.
- Detailed Analytics: Track which campaigns and channels drive installs, opens, and conversions.
- Seamless Migration from Firebase: Instantly import and replace your old Firebase Dynamic Links.
AppLink works across industries, from fintech to education, healthcare to media, giving every team reliable control over user journeys.
Conclusion
Deep linking is no longer just an e-commerce growth hack; it’s the backbone of personalised, efficient user experiences across industries.
Whether it’s helping patients view reports, learners resume lessons, or teams access shared tasks, deep links remove friction and build engagement.
With AppLink by AppsOnAir, mobile teams gain a reliable, scalable way to build, manage, and track deep links that actually convert, no matter the industry.
Try AppLink today and make every click count.
