In the world of mobile apps, a single broken deep link can mean thousands of lost users. For companies running large-scale campaigns and referral programs, reliability and scalability in deep linking are non-negotiable.
This case study highlights how one leading mobile brand leveraged AppsOnAir’s AppLink to deliver over 120 million redirections, drive thousands of installs, and ensure a frictionless user journey, all while maintaining speed, consistency, and cost efficiency.
The Challenge
Before switching to AppLink, the team faced several recurring pain points:
- Broken or inconsistent deep links during campaigns and promotions
- Limited analytics and attribution visibility across multiple channels
- MAU-based cost limitations from other deep linking providers
- Difficulty managing thousands of links for marketing and referral workflows
These challenges led to inefficiencies, broken user journeys, and wasted ad spend, prompting the team to find a scalable alternative that could handle massive volumes with reliability.
The Solution: AppLink by AppsOnAir
The team migrated to AppsOnAir’s AppLink, a robust, flexible deep linking solution that eliminates limits on link creation, redirection, and analytics.
Key features used:
✅ Unlimited redirections - no MAU or volume caps
✅ Branded domain support for professional and trusted links
✅ Real-time analytics dashboard for full visibility into user flow
✅ Cross-platform linking (iOS, Android, and web)
✅ Advanced fallback logic ensuring no broken user journeys
AppLink’s seamless integration and powerful backend gave the brand the confidence to scale without worrying about downtime or limits.
The Implementation
The team created and managed over 60,000 unique AppLinks for campaigns, app referrals, user acquisition, and notifications.
Using AppsOnAir’s API integration, they automated the creation of deep links directly within their marketing stack, reducing manual effort and human error.
These links were embedded across ad campaigns, emails, push notifications, and social channels, ensuring a unified and trackable user experience.
Read More: Introducing AppLink
The Results
After migrating to AppsOnAir AppLink, the impact was immediate and measurable.
Performance Highlights:
- AppLink Clicks: 125,273,485
- AppLink Redirections: 120,342,083
- App Installs Generated: 9,337
- Total AppLinks Created: 60,260
Even with this massive scale, AppLink maintained zero downtime, high redirection speed, and precise analytics tracking.
The Impact
Improved Marketing Attribution
Campaign performance became transparent, helping the team identify top-performing channels and optimize ROI.
Seamless Scalability
Handled over 120 million redirections without throttling or added cost, a key advantage over MAU-based tools.
Reduced Costs
By eliminating limits on redirections, AppLink offered predictable pricing, saving thousands annually.
Better User Experience
No broken links, no failed redirects — just smooth navigation from ad to app, increasing conversions and engagement.
Why It Matters
In an ecosystem where every click counts, the ability to scale without compromise gives marketing and product teams a massive edge.
AppLink proves that deep linking isn’t just about redirection, it’s about:
- Trust: branded, secure links enhance credibility.
- Performance: real-time analytics power better decisions.
- Growth: unlimited scalability supports user acquisition at any stage.
Conclusion
This success story demonstrates the power of AppsOnAir’s AppLink in transforming how brands handle deep linking at scale.
With 125M+ clicks, 120M+ redirections, and thousands of installs, AppLink delivers a future-proof, reliable, and cost-efficient alternative to traditional deep linking solutions.
Whether you’re running acquisition campaigns, referral programs, or user re-engagement flows, AppLink ensures every click leads exactly where it should.
