In today’s creator-driven world, brands and mobile apps rely heavily on influencers to reach the right audiences, drive installs, and boost user engagement. But even the best collaborations often hit roadblocks, broken links, complex app installs, and poor tracking make it hard for creators to deliver smooth experiences to their audiences.
That’s where AppsOnAir changes the game.
From sharing install links instantly to tracking conversions and app versions, creators use AppsOnAir to simplify app promotion, making it easier for audiences to install, engage, and stay connected with brand apps.
The Challenge: App Promotion Is Still Too Complex for Creators
Even with powerful ad platforms and affiliate tools, promoting an app effectively remains a pain point for most creators. Common challenges include:
- App store friction: Audiences drop off during multi-step install flows.
- Broken or generic links: Users land on wrong pages or encounter errors.
- No real tracking: Creators can’t measure installs or engagement directly.
- Multiple versions: When a brand updates their app, old links become invalid.
Creators often lose valuable campaign performance, not because their content lacks reach, but because the technical flow breaks down between click and install.
AppsOnAir helps fix that gap, giving creators reliable, trackable, and branded tools to promote apps effectively.
How Creators Use AppsOnAir for Brand App Marketing
1. Seamless App Distribution with One Click
When brands share their latest builds through AppsOnAir’s OTA Distribution, creators can access and share those app versions instantly — without requiring app store approval or long setup processes.
This is especially useful for:
- Beta promotions — when brands want creators to test new app versions before launch.
- Private campaigns — where the app is shared only with selected influencers or partners.
- Early access previews — to create buzz before public release.
2. AppLink: Branded Deep Links That Never Break
Creators hate sending audiences to generic app store pages. With AppLink by AppsOnAir, they can share branded, trackable deep links that lead users directly into the app (or to the right store, based on device).
Each AppLink can be customized for:
- Specific creators or campaigns (e.g., brand.app.link/creatorname)
- Tracking installs and clicks by creator
- Redirecting users intelligently based on platform
Example:
A fitness creator running a campaign for a wellness app can share an AppLink that takes iOS users to the App Store, Android users to Play Store, and existing users straight into the app — all while tracking every click.
This gives brands better attribution data and creators clear proof of their impact.
3. Instant Updates During Campaigns with CodePush
Imagine a brand runs a limited-time campaign and needs to update the app UI or offer text. Normally, they’d wait for App Store or Play Store approval — which can take days.
With AppsOnAir CodePush, brands can push those updates instantly to the app, ensuring creators always promote the latest live version.
This keeps campaigns in sync and ensures audiences never see outdated screens or offers.
4. Collecting In-App Feedback with AppRemark
During collaborations, creators often provide valuable UX insights from real-world users. With AppRemark, creators and their audiences can submit annotated feedback directly inside the app — with screenshots and notes.
This helps brands:
- Identify bugs or UX issues quickly
- Improve campaign landing pages or app journeys
- Deliver smoother user experiences during creator promotions
5. Controlled App Versions and Maintenance with AppSync
For ongoing creator campaigns, brands often face the issue of users running outdated app versions.
With AppSync, brands can enforce updates, manage maintenance modes, or set version-specific rules — ensuring all installs coming via creators’ links are always updated and functional.
That means fewer “broken app” complaints during a live promotion.
Why This Matters for Brands and Creators
For brands:
- Streamlined app promotion workflows
- Reliable, trackable install links
- No dependency on store delays for campaign launches
- Consistent experience across all creator collaborations
For creators:
- Easy-to-share, branded app install links
- More professional, frictionless user journeys
- Transparent tracking and measurable impact
AppsOnAir bridges the gap between marketing and mobile — giving creators the tools they need to act as true performance partners.
Real Example: How It Works in a Campaign
- A fintech brand launches a new app feature.
- They onboard 10 creators for promotion.
- Each creator gets a personalized AppLink.
- Creators share the link on YouTube, Instagram, and blogs.
- Audiences click → reach the right store or app → install instantly.
- The brand tracks installs, engagement, and user retention, all in one dashboard.
No broken links. No outdated versions. Just measurable, reliable performance.
Conclusion
Creators today are more than influencers; they’re strategic marketing partners driving installs, engagement, and brand loyalty through trusted audiences. But without the right infrastructure, even the best content can underperform.
AppsOnAir gives creators and brands a unified platform to distribute, track, and optimize mobile app campaigns, from the first install link to post-launch updates.
