Firebase Dynamic Links shutting down? Here’s a better option

Google has officially announced the shutdown of Firebase Dynamic Links (FDL) by August 25, 2025.

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For years, FDL was a go-to solution for mobile developers and marketers who needed deep linking across iOS, Android, and the web. With its retirement, app owners are now faced with an important question:

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What’s the best alternative to Firebase Dynamic Links?

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While several options exist in the market, like Branch.io, AppsFlyer, ChottuLink, and others, each comes with its own pros, cons, and pricing models.

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In this blog, we’ll explore the top alternatives and reveal why AppLink by AppsOnAir is quickly becoming the preferred choice for developers looking for a simple, affordable, and future-proof solution.

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Why You Need to Move Away from FDL Now

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• Deadline is fixed: After August 25, 2025, your existing Firebase Dynamic Links will stop working.
  
• User experience at risk: Broken links mean lost installs, poor retention, and frustrated users.
  
• Marketing performance drops: Without functioning deep links, attribution, re-engagement, and conversion tracking all take a hit.
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Migrating early ensures your links stay live and your users enjoy a seamless app experience.

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Popular Alternatives to Firebase Dynamic Links

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1. Branch.io

1. Strengths:
   
   1. Advanced deep linking and attribution.
      
   2. Trusted by large enterprises and global brands.
      
   3. Rich analytics and integrations with major marketing platforms. 
      
2. Drawbacks:
   
   1. Complex setup for smaller teams.
      
   2. Pricing scales up significantly with usage.
      

2. AppsFlyer

1. Strengths:
   1. Market leader in mobile attribution and measurement.
      
   2. Provides detailed user journey insights.
      
   3. Offers fraud protection and enterprise-level security.
      
2. Drawbacks:
   
   1. Primarily focused on attribution, not deep linking.
      
   2. Higher costs make it less ideal for small or mid-size apps.
      

3. ChottuLink

1. Strengths:
   
   1. Simple link management.
      
   2. Budget-friendly compared to big players.
      
2. Drawbacks:
   
   1. Limited advanced features.
      
   2. May not scale well for high-growth apps.
      

4. AppLink by AppsOnAir (The Better Option)

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• Strengths:
  

1. One-click migration from Firebase Dynamic Links, import your existing links in minutes.
   
2. Affordable and transparent pricing, ideal for startups, SMBs, and scaling apps.
   
3. Simple integration, SDKs for iOS, Android, React Native, Flutter, and more.
   
4. Future-proof design, built to support evolving app store and OS requirements.
   
5. Full customization, branded links, marketing campaign tracking, and advanced redirects.

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Read More: The #1 Firebase Dynamic Links Alternative‍

Why AppLink is the Smarter Move

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If you’re looking for an FDL replacement that doesn’t break your budget yet gives you all the functionality you need, AppLink by AppsOnAir is the perfect choice.

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• Save hours with seamless migration.
  
• Enjoy predictable, startup-friendly pricing.
  
• Scale confidently with a reliable, modern infrastructure.
  
  

Whether you’re an indie developer, a startup founder, or running a growing mobile business, AppLink ensures your deep links stay intact, and your users stay engaged.
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Final Thoughts

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The shutdown of Firebase Dynamic Links marks the end of an era, but it doesn’t have to disrupt your app’s growth. With so many alternatives available, the key is finding one that balances features, pricing, and ease of use.

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• Branch and AppsFlyer are great for enterprises with deep pockets.
  
• ChottuLink works for simple use cases.
  
• But if you want the perfect balance of power, simplicity, and affordability, AppLink by AppsOnAir is your best bet.
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👉 Ready to migrate your deep links? Switch to AppLink today.